Copywriting Analysis – Aubrey Marcus (CEO, Onnit)

I recently stumbled on AubreyMarcus.com and watched his landing video for his online course. I thought it was pretty well done. I wanted to read the transcript, so I used a YouTube Subtitle Ripper and grabbed it. These things have gotten pretty amazing at automatically detecting words (it was flawless). Anyway, for those like me, […]

Emotional Intelligence (EQ) is MALLEABLE. (Control Your Thoughts and Feelings)

EQ came into the “mainstream” (1995) after the discovery that people with average IQs were outperforming those with the highest IQs – 70% of the time. [1] How could that be? Emotional Intelligence is the answer. As much as we’re instructed to value intellectual pursuits, it’s actually our capacity to feel emotions, sustain connections and […]